Social Media: The Impact on Social Issues

We as Americans have always been a society that valued the art of Protest.  It's ingrained in our society and this goes back to the colonists.  This is how many of our most significant social transgressions have been changed (i.e. Civil Rights, Suffrage, Marriage Rights, etc.).  Where social media may have started as an efficient method of keeping people connected no matter the distance, a new mechanism of the sites are being employed.  Social Media has become a magnifying glass for social movements.  It gives the movements a more efficient method for gaining attention for their cause.  This range varies from bad coaching decisions in the realm of sport or to social injustices like the "Black Lives Matter" campaign.  The biggest concept derived from social media is the mobility of information, no matter the origin.  There is no discrimination on what side of the argument is heard.  There is no discretion to the benefit of the mobilization of information.  Does this hurt the public as a whole?  How do we know what subjects need our attention?  Does the magnification benefit society as a whole, or could this be a negative forum for citizens to voice their displeasure.  Recently, we have seen the President of the Missouri University system retire this week although no crime or discrimination was committed directly.  We see social media react to a football game, and coaches wont have a job the following Monday.  Do we understand the power of public opinion?